Free checklist

Faire Wholesale Launch Checklist

Independent retailers buy on trust and on margin. Use this before your first listing goes live so the first orders turn into reorders.

6 checkpoints, 24 verifications. Best for: Brands opening or tightening up a Faire wholesale storefront.

1Wholesale pricing

Wholesale price set at a margin retailers expect relative to your suggested retail
Suggested retail consistent with what you charge on your own website
An order minimum a small shop can reasonably meet
Shipping and packaging costs built into pricing so small orders still pay

2Product listings

Clear product photos on a clean background, plus at least one in-use shot
Case pack or unit multiple stated on every listing
Shelf life and storage requirements in the description
Ingredients and allergens included for every food item

3Brand profile

A brand story that tells a shop owner why their customers will buy it
Logo and brand name consistent across every listing
Where you are already sold, to give retailers confidence
Damage, replacement, and return policy stated plainly

4Fulfillment readiness

Packaging tested for breakage and temperature in transit
An order-to-ship lead time you can meet every time
A packing slip and invoice process that works at volume
An inventory buffer for your fastest-moving items

5Compliance and paperwork

Product liability insurance in place
Labels that meet retail labeling rules, since shops resell your product as it arrives
Current certificates behind every certification shown in your listings
Business and sales tax registrations current

6Turning orders into reorders

A follow-up plan for every first-time retailer
Samples, shelf talkers, or display materials offered to new accounts
A record of which shops reorder, and why
A seasonal and new-product launch calendar

Do this once, then keep it current

SKU Clear tracks this for every product

SKU Clear checks every product against Faire and every other channel you sell through, so you can see which listings are complete, and it keeps your certifications and insurance current before a retailer asks.

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